Infinix, Pakistan’s top-selling smartphone brand, unveiled its highly anticipated NOTE 60 Series in a grand launch event in Lahore, introducing the brand’s first-ever AI Matrix Display and advanced Snapdragon integration. The launch reflects Infinix’s commitment to empowering Pakistan’s youth through cutting-edge technology under the campaign theme, “Take Note, Take Lead.”
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The high-energy event drew media, tech experts, lifestyle influencers, and industry insiders, who witnessed the NOTE 60 Series’ standout innovation: an AI Matrix Display that delivers personalized notifications, dynamic visual cues, and interactive features integrated seamlessly into daily life.
Attendees enjoyed a vibrant program, including a live performance by artist Faris Shafi and a high-impact dance act by Dynamite Crew, capturing the spirit of the NOTE 60 Series. The interactive experience zone allowed guests to explore the device’s multitasking capabilities, immersive display, Snapdragon-powered 5G performance, and Ferrari-inspired premium design.
Simon Feng, CEO of Infinix Pakistan, said, “The NOTE 60 Series reflects our vision for a more connected and empowered generation. With 5G and AI-driven experiences, we are enabling users to move faster, create freely, and lead in a rapidly evolving digital world.”
The launch also highlighted Infinix’s collaborations with global partners:
JBL: Delivering immersive audio experiences through the SOUND BY JBL partnership.
Qualcomm Technologies: Introducing advanced Snapdragon chipset integration for superior performance.
Pininfarina: Inspiring the Note 60 Ultra’s Ferrari-inspired design, combining elegance and innovation.
Chenwei Yen, Senior VP of Qualcomm Technologies, called the partnership “historic,” while Fabio Calorio, Senior VP at Pininfarina, emphasized design as a driving force for performance and distinction.
The NOTE 60 Series, combining AI intelligence, powerful performance, premium design, and 5G connectivity, is designed to meet the demands of productivity, creativity, and self-expression for Pakistan’s youth.
The series is now available nationwide in retail outlets and online platforms, offering consumers an opportunity to experience next-generation smartphone innovation.
