Multan, May 30 th , 2024: The leading Home-Appliances manufacturers of Pakistan – Dawlance with its initiative of
empowering women, has inaugurated the first Women Led Authorized Workshop. Women who are leading the
workshop have been a part of Dawlance’s special female internship program.
As a wholly owned subsidiary of Arcelik, Dawlance aligns with Arcelik’s Diversity, Inclusion, and Equity policies to
drive impactful initiatives. The “Grit-to-Great” program empowers over 100 women annually through
comprehensive development workshops, mentorship, and skill-building.
Keeping up with its legacy of strengthening different segments of the society, Dawlance undertook its ‘Dawlance
Customer Care’ initiative three years ago. The program aims at encouraging women participation in technical
fields. It has inducted female technical interns all over Pakistan, hoping to transform them into successful
entrepreneurs and this workshop is the resultant of such efforts.
At the inauguration, the Chief Executive Officer, Mr. Umar Ahsan Khan spoke at length about the first female led
Authorized Workshop which is an industry first, and Dawlance’s plans for more such workshops in the future, he
stated: “We are thrilled to be inaugurating the first women led Authorized Workshop in Multan. This is an effort on
the part of Dawlance to help women play an integral role in the economic prosperity of the country. Because, at
Dawlance, we believe that women are as competitive as their male counterparts in technical fields,”.
He also took the opportunity to announce that Dawlance will be opening five more such workshops in the country
this year.
At a time when the female labor participation rate stands at a meager 23.8 percent in Pakistan, the opening of an
all-female Authorized Workshop is a welcome step. Dawlance, under the wings of Arcelik, has once again taken the
lead among its peers by ensuring that the stereotyping of women’s profession is done away with, and more and
more women are afforded the space in technical fields.
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