Karachi : Chairman of the Consumers Association of Pakistan (CAP), Kaukab Iqbal, has raised serious concerns over the growing gap between Corporate Social Responsibility (CSR) awards and the actual performance of companies receiving such recognitions.
He stated that CSR is not merely a label or ceremonial activity, but a continuous commitment by companies to act ethically, contribute to economic development, and improve the quality of life of communities. Unfortunately, the current trend reflects a different reality.
Kaukab Iqbal emphasized that many companies being honored with CSR awards are not practicing CSR in its true spirit. Their contributions are often limited, symbolic, or designed primarily for media visibility rather than creating real, measurable impact. This disconnect, he said, is damaging the credibility and integrity of CSR awards.
He further highlighted that a significant number of organizations still lack a proper understanding of CSR. “CSR is not about one-time donations, staged activities, or publicity campaigns—it requires sustained efforts and measurable outcomes that genuinely benefit society,” he added.
Call for Transparency & Accountability
Chairman CAP strongly urged relevant authorities and awarding bodies to conduct a proper and independent audit of CSR award-winning companies. He stressed the importance of evaluating:
• The actual CSR funds generated through consumer spending
• How much of these funds are genuinely allocated for social development
• Whether these initiatives create long-term, sustainable impact
He pointed out a critical issue that is often overlooked:
“CSR funds are essentially contributed by consumers through the purchase of products and services—not by companies alone.”
Therefore, companies must be held accountable for how these funds are utilized.
Consumers Bearing the Cost
Kaukab Iqbal expressed concern that consumers are indirectly financing CSR initiatives, yet the benefits rarely reach deserving communities in a meaningful way. He warned that if transparency is not ensured, CSR will continue to be misused as a marketing and branding tool rather than a social responsibility.
Key Concerns Highlighted:
• Lack of transparency in CSR activities
• Awards influenced by connections rather than impact
• Absence of long-term community development
• Use of CSR primarily for publicity
• Consumers funding ineffective initiatives
The Way Forward
Kaukab Iqbal urged that CSR awards must be based on:
• Verified data and measurable impact
• Independent and transparent evaluation mechanisms
• Long-term contributions to community development
He further stated that if companies allocate and utilize 100% of CSR funds effectively, society can witness real improvement in essential services and welfare. However, the current focus appears to be on gaining recognition rather than delivering results.
Final Statement
“CSR is a responsibility—not a branding exercise. Until merit replaces influence, and impact replaces image, CSR awards will continue to lose their value and public trust,” concluded Kaukab Iqbal.
