Introduction: A Culinary Celebration of Innovation
Karachi : The grand ballroom of PC Hotel Karachi was filled with energy, aroma, and elegance on 28th July 2025, as Shan Foods hosted its prestigious Shan Road Show Product Launch—a landmark event unveiling its two latest offerings: Lime Powder and Paprika Powder. Organized by Shan Food Specialists, the evening brought together industry professionals, media, chefs, influencers, and food lovers under one roof for a memorable celebration of innovation and flavor.
The event was gracefully compared by Ghalib Kamal, whose eloquence and culinary knowledge added flavor to the flow of the evening.
Event Highlights: A Blend of Flavor, Insight, and Entertainment
From live cooking counters to interactive tasting stations, the Shan Road Show was a sensory experience. Guests were given the opportunity to explore and understand the versatility of the newly launched products through:
Live cooking demonstrations by professional chefs using Lime and Paprika Powders in classic and fusion recipes.
Panel talks featuring culinary experts and influencers discussing changing consumer preferences and the importance of convenient, authentic ingredients.
Engaging activities including flavor games, photo booths, and recipe sharing corners that energized the audience and made the evening more participative.
Product Launch: Lime Powder & Paprika Powder
The newly launched Lime Powder impressed attendees with its sharp, zesty punch—ideal for chutneys, marinades, and dressings. A product designed to save time without compromising flavor, it was welcomed by chefs and home cooks alike.
The Paprika Powder, rich in color and smoky undertones, wowed culinary professionals for its use in barbecue, continental, and traditional recipes. Shan’s innovative preservation method ensures long-lasting flavor, making it a pantry essential for every household.
Chief Guest’s Role: Diplomatic Endorsement of Culinary Excellence
The event was honored by the esteemed Chief Guest, Mr. Muhammad Irfan Soomro, Director General, Ministry of Foreign Affairs, Government of Pakistan. In his speech, Mr. Soomro praised Shan Foods for promoting Pakistan’s rich culinary identity across international borders. He noted how food is a soft power tool that bridges cultures and strengthens the country’s global image.
I commend Shan Foods for being a true ambassador of Pakistan’s culinary heritage. Their innovation reflects not just taste but the vision of a modern, progressive Pakistan,” he said to an applauding audience.
Organizer’s Vision: Azmat Soomro & Creative Marketing Services
The event was curated and hosted by Azmat Soomro, Director of Creative Marketing Services, whose team’s meticulous planning ensured a smooth, high-impact experience. His welcome address focused on brand strategy, consumer engagement, and the future of food marketing in Pakistan.
Appreciation Messages: From the Heart of the Team
Hammad Ghous, Head of Department, appreciated the teamwork and innovation that went into the event:
This is more than a product launch—this is a statement of how Pakistani brands can lead with taste and technology.”
Chef Irfan Wasti, Official Chef of Shan Foods, shared his joy and pride:
Lime and Paprika are not just ingredients; they are a chef’s tools of magic. These products will become game changers in every kitchen.”
Alizay, Marketing Executive at Shan Foods, emphasized the marketing vision behind the campaign:
“This launch embodies the Shan promise—authentic flavors made simple for every kitchen. It’s exciting to see such a positive response from our community.”
Conclusion: A Flavorful Future Ahead
With the launch of Lime Powder and Paprika Powder, Shan Foods once again reaffirmed its position as an industry leader committed to blending tradition with innovation. The evening left a lasting impact—filled with flavor, laughter, and pride in Pakistani culinary culture.
As the lights dimmed and guests departed with flavorful memories, the message was clear: Shan Foods is not just serving spices—it’s serving Pakistan to the world, one dish at a time.
