Islamabad: July, 2025 – Mr. Sami Wahid has assumed the role of General Manager for the Pakistan and Afghanistan Region of Eurasia & Middle East Operation Unit of The Coca-Cola Company. With nearly two decades of expertise in marketing, sales, strategy, and general management, Mr. Wahid brings a comprehensive approach to strategic planning and commercial operations leadership.
Prior to joining Coca-Cola, Mr. Wahid served as Managing Director at Mondelez Pakistan, where he drove sustainable growth and progress across various Middle East, North Africa, and Pakistan markets. He has had a remarkable track record for driving transformational growth, creating an innovative culture, while driving brand and business success.
Coca-Cola has invested over a billion dollars in Foreign Direct Investment in Pakistan in recent years,” said Mr. Sami Wahid. “With immense growth potential in this market, I’m excited to drive further expansion, along with Coca-Cola ?çecek (CCI), our Turkey-based bottler. After 70+ years in Pakistan, Coca-Cola is deeply ingrained in the country’s fabric, from world iconic platforms like Coke Studio to community-focused sustainability initiatives.
Sami is a strong advocate for sectoral growth, representing industry’s interests on key matters before regulatory authorities and is particularly passionate about environmental, governance and sustainability. Mr. Sami Wahid also serves as the Senior Vice President of the American Business Council. He believes in driving initiatives that create a meaningful impact for the community at large.
