JS Bank & Zindigi Recognized for Excellence at Pakistan Digital Awards

Karachi, June 13, 2025 — JS Bank, one of the fastest-growing banks in Pakistan, along with its
digital financial platform Zindigi, made a strong impression at the Pakistan Digital Awards 2025,
securing multiple accolades across key categories. The Bank was recognized for its excellence in
digital innovation, creative strategy, and impactful execution through award-winning campaigns.
JS Bank received the Best Social Media Campaign on LinkedIn award for JS PayDay and the Best
SEO Campaign award for significantly enhancing JS Bank’s web footprint. Meanwhile, Zindigi was
honored with the Best Incubator Program award for its flagship Zindigi Prize initiative, Pakistan’s
pioneering entrepreneurship program for students, while Babar Ibtisam, Head of Zindigi Prize, was
also named Young Digital Entrepreneur of the Year for his contribution to the initiative.The Pakistan Digital Awards are among the most respected industry recognitions, celebrating
outstanding achievements in the tech and digital marketing landscape. These wins reflect the
ongoing commitment of JS Bank to driving innovation and setting new benchmarks in the financial
sector.
With a vision to redefine digital banking in Pakistan, JS Bank continues to invest in transformative
solutions that empower customers and create a lasting impact across communities.