Karachi, February 20, 2025 – Spotify Pakistan has unveiled its latest Global Impact list, showcasing the top 30 Pakistani tracks making waves internationally in the past six months. Through this ranking, Spotify celebrates artists whose tracks were in heavy rotation outside their home countries, reinforcing its commitment to appreciating and amplifying local culture.
Leading the list is Talha Anjum, who, alongside RADAR Pakistan artist Umair, dominates multiple spots with tracks like love lost, smile, Heartbreak Kid, and Departure Lane. His collaborations, including REGRETS with Jevin Gill and Umair, and BTDT (Been There Done That) with Bilal Saeed, have significantly expanded the global reach of Pakistani hip-hop.
With hip-hop leading the charge, making up over 60% of the top 30 tracks, Pakistan’s music scene is making a powerful impact worldwide. The list also features major contributions from artists like Shamoon Ismail, Jokhay, JJ47, and superdupersultan, cementing the genre’s influence beyond borders.
Spotify’s Senior Editor for Pakistan, Sri Lanka & Bangladesh, Rutaba Yaqub, said, “It’s incredible to see Pakistani music transcend borders and reach new audiences. The dominance of Pakistani hip-hop tracks on the Global Impact List speaks to the genre’s power in storytelling and its growing fan base locally and worldwide. With our handmade curated playlists like A.S.L.I, Desi Hip Hop and nayi bars supporting local talent, we’re excited to see where the next wave of Pakistani artists will go.”
The popularity of hip-hop in Pakistan has been on a steep rise with its annual consumption growing by over 180%, where Spotify’s biggest Pakistani hip-hop playlist, A.S.L.I, plays a crucial role in amplifying the voices of local artists. The A.S.L.I playlist has provided a platform for emerging and established hip-hop artists to reach international listeners, fostering a growing community of fans who appreciate the raw, authentic storytelling that defines Pakistani hip-hop.
As Pakistani music continues to make waves internationally, Spotify remains committed to supporting local talent and bringing their voices to the global stage.
2024 Global Impact List Pakistan
- Talha Anjum, Umair – love lost
- Bilal Saeed, Talha Anjum – BTDT (Been There Done That)
- Jevin Gill, Talha Anjum, Umair – REGRETS
- Talha Anjum, Umair – smile
- JANI, Talha Anjum, superdupersultan – Since Tum
- Talha Anjum, Umair – Heartbreak Kid
- Zeeshan Ali – Sajna da Dil Torya
- Rahul Sathu, Talha Anjum – Channa Ve
- AUR, Taimour Baig – Raastah
- Talha Anjum, Umair – Departure Lane
- Shani Arshad – Kaffara (Original Score)
- Shamoon Ismail, Talha Anjum, Umair – MUNDE BUSY
- Ali & Shjr, Ali Raza, Shajjar Hussain – Laykin
- Shamoon Ismail, Talha Anjum, Umair – fifty enemies
- Kaifi Khalil, Zack Knight – INTENTIONS
- Savage, Talha Anjum, Umair – KATTAR KARACHI
- Farhan Saeed, Nusrat Fateh Ali Khan – Yeh Jo Halka Halka Suroor Hai – Extended Version
- Abdul Hannan – Khushnaseebi
- JJ47, Jokhay, Talha Anjum – Moonlight
- Maanu – Saamnay
- Atif Aslam, Mithoon, VIBIE – Woh Lamhe Woh Baatein – Lofi Flip \ From “Zeher”
- Rahat Fateh Ali Khan – Sunn Mere Dil (Original Score)
- Naveed Nashad, Rahat Fateh Ali Khan – Ishaq Rangtaari
- Nizam Torwali, Noorima Rehan, Zeb Bangash – Mehmaan
- Talha Anjum, Umair – SHOTS FIRED
- Nimit, Salem Sandhu, Taimour Baig – Unkahi
- Talha Anjum, Umair – Loneliness
- Talha Anjum, Umair – Back For More
- Talha Anjum, Umair – Incurable Sadness
- JJ47, Jokhay, Talha Anjum – Rainy Nights
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