Karachi: 05 January, 2024 – Dawlance is the leading producer of home appliances and electronics in
Pakistan. This technology pioneer has recently launched another generous social development initiative in
collaboration with the Robin Hood Army and Ami’s General Store, to reduce food security in Pakistan.
The company has placed refrigerators at Ami’s Supermarket in Karachi, to inspire the consumers to buy
an extra food item from the store and place it inside this refrigerator for the less fortunate people, who
cannot afford to buy food. This way, the Robin Hood Army can distribute the donated food to less
fortunate.
The company is concerned that around 40% of Pakistan’s population is food-insecure, with little access to
affordable and nutritious food despite being amongst the world’s top 10 producers. As a socially
responsible organization, Dawlance has adopted generous policies to contribute towards humanitarian
development issues like food security, poverty alleviation, women empowerment, public health,
Education, gender equality, environmental sustainability, and much more. It also runs nationwide
campaigns to create public awareness and overcome these socio-economic challenges.
The Chief Executive Officer of Dawlance – Umar Ahsan Khan stated that: “This gesture will
communicate the idea of sharing food as a positive habit. Dawlance is promoting a comprehensive
programme aligned with our brand mission of ‘Progress Today Preserve Tomorrow’, whereby, we are
prompting people to donate food to the less fortunate, rather than wasting it. Dawlance’s advertising
campaigns are also spreading better habits from home to the nation.”
Being a wholly owned subsidiary of Arcelik – the 2nd largest manufacturer in Europe, Dawlance believes
in a sustainable growth policy: ‘Progress Today – Preserve Tomorrow’, reflecting a strong commitment to
social wellbeing. Dawlance remains committed to invest in innovative technologies that promise a higher
quality of life for consumers, while enhancing the environmental and economic sustainability, for the
healthy progress of future generations.
The Robin Hood Army in Pakistan is a zero-funds volunteer organization that works to get surplus food
from restaurants and communities to serve the less fortunate.
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