Super Asia, a renowned Home Appliances brand and exporter, takes a great initiative towards fostering collaboration between industry and academia by signing an MOU with the University of Engineering & Technology (UET). It is an excellent step that opens the door for many opportunities and growth for UET students by participating in joint R&D in Products and Processes developments supporting indigenous technology development and developing customized products for Exports: A way forward for enhancing the exports. Appreciated and honored by all the stakeholders, where the Vice Chancellor of UET, Prof. Dr. Habib-ur-Rehman and CEO of Super Asia Muhammad Faisal Afzal, signed the MOU. The initiative was taken by Hammad Khalid, an Industry specialist and Prof. Dr. Muhammad Shahbaz, Coordinator, Narowal Campus.