Karachi, Pakistan – June 17, 2025 – Zong, Pakistan’s leading digital technology innovation company, has
been honored with the Best Digital Campaign (TikTok) award at the Pakistan Digital Awards 2025.
Recognized as one of Pakistan’s most credible platforms for digital excellence, the Pakistan Digital
Awards are judged by an independent panel of industry leaders, and celebrates the innovation that
delivers both creative resonance and tangible positive outcomes. More than just an accolade, this award
reinforces the brand’s strategic direction and strengthens the market positioning of Zong as a
frontrunner in Pakistan’s digital ecosystem. It reflects how the company is delivering on its brand
promise of “Let’s Get Digital”, not just in words, but through measurable impact and effective use of
platforms that matter to today’s audiences.
At the heart of the campaign was the notion of bringing convenience closer to users; seamlessly,
intuitively, and at scale. By harnessing the immersive potential of TikTok’s short-form content and
pairing it with Google UAC’s algorithmic targeting, Zong positioned My Zong App as more than just a
utility, it became a daily digital companion for millions.
The campaign’s success was further amplified on the global stage when it was spotlighted in an official
TikTok case study, a testament to its exceptional execution and measurable business impact.
Sajid Munir, Head of Marketing at Zong, shared his thoughts on the win: “We are grateful to the
Pakistan Digital Awards for this recognition. This award is a meaningful milestone that reflects not only
on our belief in bold storytelling, but also on our efforts towards user-first thinking, and smart, locally
grounded innovation. Our team’s passion for reimagining digital experiences continues to shape how
millions engage with technology every day.”
This recognition reaffirms Zong’s ongoing journey to transform Pakistan’s digital landscape, where
intelligent solutions, high-impact campaigns, and inclusive access go hand in hand. With every
milestone, Zong remains committed to crafting experiences that are not only efficient, but also
empowering, intuitive, and uniquely relevant to the evolving needs of the Pakistani user.
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