Karachi – March 19, 2026: Zindigi, powered by JS Bank, has launched Pakistan’s first fintech credit card, marking a major milestone in the country’s digital financial evolution.
Built for a mobile-first generation, the Zindigi Credit Card enables customers to complete the entire application journey digitally through the app, with access to credit in minutes, eliminating the need for branch visits and lengthy documentation.
Despite the rapid growth of digital payments in Pakistan, credit card penetration remains relatively low, leaving a large segment of digitally active consumers underserved. Zindigi aims to bridge this gap by offering a fast, seamless, and fully digital credit experience.
The card supports POS, online payments, ATM withdrawals, and international transactions, while giving users complete control via the app, including activation, PIN management, transaction controls, card blocking, and real-time tracking.
The Zindigi Credit Card is designed to deliver both accessibility and convenience. The platform will also introduce a range of lifestyle benefits, including discounts across dining, travel, shopping, and entertainment.
Speaking on the launch, Noman Azhar, Chief Officer Zindigi, said: "We set out to rethink credit for today’s digital users. Our goal is simple, to make access to credit as seamless as using any modern app."
This launch reinforces Zindigi’s commitment to innovation, as it continues to redefine financial services and expand access to credit for Pakistan’s growing digital population.
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