The fact is that diamonds are often sold at a lower price after being purchased, so they are not a good investment choice. In the past, the price of diamonds was high because their supply was controlled by a few specific companies, which maintained a shortage of diamonds in the market. Now, thanks to technology, diamonds no longer require natural mining to make, which is destroying the concept of rarity of diamonds. When you buy diamonds, you don’t just pay for the price of the stone. It also includes the brand name, marketing, the shopkeeper’s profit and the jewelry making fees. Diamonds have no daily price, so two identical diamonds can be found at different stores for different prices.















