Trade Development Authority of Pakistan (TDAP) in collaboration with Asian Institute of Fashion Design- AIFD (Iqra University) successfully organized a seminar cum display on “Fashion Forecast, trends and Consumer Behaviour” at the TDAP Headquarters, Karachi, wherein, more than 60 participants from various textile & fashion institutes, fashion designers, SMEs and women entrepreneur observed the session and learn the technicalities of making a product under a latest fashion forecast, trends and geographical consumer behavior to handle the sales & marketing side of their masterpieces.
The above series of seminars on various technical topics in collaboration with different reputable textile & fashion institutes is planned by TDAP’s Textile & Leather Division & Women Entrepreneur Division under its Annual Business Plan 2022-23 that aims to build the capacity of our fashion designers, SMEs and women entrepreneurs in Pakistan to effectively participate in national and international fairs by a better learning the ways & means of modern-day practice with various display techniques & strategies to gain the attention of visitors/buyers.
The welcome address was given by Mr. Ahsan Ali Mangi, Secretary, TDAP, who also explained the latest initiatives of TDAP to further facilitate our exporters in more scientific manners by using latest tools & tactics. He also appreciated AIFD institute for its valuable cooperation to TDAP in arranging such seminar & display by focusing the vast understanding of the topic.
In her keynote speech, the legendary designer Shamaeel Ansari gave a comprehensive presentation to apprise the audience about her success story and importance of exports by following the trends yet fusing it with local unique embroidery techniques & craftsmanship with contemporary silhouette and ensure the its supply chain. Her presentation was followed by a Q&A session from the participants.
In the main session, Dr. Asad Hussain, Director, AIFD spoke about the role & importance of consumer behavior and explained very impressively the dynamics of his lecture through different live pictorial/ video presentations, on-spot explaining methods by engaging each participant, and thoughtful Q&A session. In the end, the closing remarks and vote of thanks was delivered by Ms. Madiha Ali, Director, TDAP, Karachi followed by certificate distribution ceremony, group photo sessions and visit of Display by the participants.
