Karachi, February 03: According to a recent report published by Data Darbar, an independent market intelligence platform, Spotify has made up more than half of all 23.5 million app downloads in the audio streaming category becoming the most downloaded audio streaming app in Pakistan for 2022.
Spotify’s growth in the country has reflected in its wide range of personalized features and offerings introduced specifically for the Pakistani market. The platform’s innovative pricing model, that once again, was the first localized version for any major streaming service, made it an instant success in Pakistan. With options like carrier billing, the streaming service made itself uniquely accessible to the masses. On top of that, Spotify’s diligent focus on catering to the Gen-Z by promoting a host of emerging, fresh talent in the country has enabled it to carve a unique place in the hearts of Pakistani listeners.
The music streaming giant recently announced its Q4 earnings, according to which, it crossed 200 million paid subscribers as well with the overall listener base expected to cross 500 million by March 2023.
