Shazad Sikandar, Chief Sales Officer (CSO) at Capital TV has joined Synchronise Carat Media as Chief Operating Officer (COO). Coming from Advertising and Media Industry, he has worked for Pak MediaCom, 92 News HD, Dawn News, oxygen music, Aaj TV, CNBC, ATV, HUM TV, Geo News and most recently at Capital TV.
He is one of the most senior media strategist (planning & buying), creative, and aggressive media professional with over 18 years of rich experience, one decade of broadcast sales and 8 years in Media Agency. Mr. Sikandar is also one of the founder members and pioneers of media buying house in Pakistan.
Shazad Sikandar did his MBA in Marketing from IBA, Karachi and was a bright star during his studies. He is one of the top media strategists of Pakistan who has a diversified experience of media planning, buying, media sales and sales of broadcast media.
Mr. Sikandar has a solid grip on media strategy, media sales, media planning, and buying. He is a hardworking and target oriented media professional and has proved his mettle many times during his professional career.