Karachi : The 10th edition of Philip Morris International (“PMI”)’s ‘Technovation’ event was held in Abu Dhabi in December 2024. The event brought together PMI senior management and policy experts, to discuss the transformative role of technology and innovation in delivering a smoke-free future.
The event showcased PMI’s commitment to science-driven tobacco harm reduction and progress towards non-combustible alternatives. The event also provided a platform for thought-provoking discussions on the role of smoke-free alternatives in moving adult smokers away from cigarettes, and on the potential of balanced regulatory framework to harness innovation and social impact.
PMI’s Senior leaders, scientists, and R&D experts highlighted substantial evidence of smoke-free alternatives, including oral smokeless, vapor, and heated tobacco products, underscoring their potential to significantly reduce the risks associated with smoking. Attendees also explored how advancements in technology and innovation could address the challenges of smoking and align with global sustainability goals.
Ali Takesh, Managing Director of Philip Morris Pakistan Limited, stressed the urgency of adopting tobacco harm reduction measures globally, stating: “At PMI, we aim to leverage innovations based on science and technology, to expeditiously reduce the harm of smoking. Science and innovation have demonstrated that smoke-free products, such as e-cigarettes, heated tobacco or nicotine pouches, can accelerate a decline in cigarette sales compared to traditional tobacco control measures alone. The global smoking problem demands effective solutions, and success stories from countries like Sweden and Japan validate the potential of these strategies. We urge all stakeholders to support these efforts by embracing evidence-based policies.”
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