KARACHI: The Much-Anticipated Pakistan Football League Unveils on June 4. Spanish
giants Club Atletico de Madrid have deployed its Academy to Pakistan as part of its
strategic international expansion plan.
Pakistan Football League (PFL) and Club Atletico de Madrid Academy will be
exploring the opportunity to integrate the Spanish Giants into its franchise network.
For several years the Atlético de Madrid Academy has successfully landed in over 40
countries with different development football program for young players and
coaches that have had the opportunity to be trained by the Atletico de Madrid
Academy sport professionals.
Adolfo Guerrero Gunther, Manager Brand Internationalization, Atlético de Madrid
Academy, said: “Atlético de Madrid Academy are thrilled to have been invited to the
unveiling of PFL, as it is a huge market full of opportunities, where we wish to explore
the different opportunities available, thanks to the PFL and Golden Ball Global, as
part of this tour between 3-5 June 2024” Melanie Grace, Director of Communications
said: “we are privileged to work with Atletico de Madrid Academy and look forward
to designing a perfect partnership to ensure structured international pathways for
players in Pakistan”.
The objective of PFL is to sensationalise football in a country of 250 million
population, and to serve the long enduring appetite of the football loving nation. The
all new franchise football league is set to create a new sports economy which will
create the very first inter-city rivalry in Pakistan. With over 63 million football fans,
3.4 million registered professional football players and the government is playing an
anchor role, PFL is to kick off the world’s most popular sport in Pakistan.
The three-day visit starts will commence on June 3 from Islamabad – the capital city
of Pakistan and concludes in Karachi – The City of Lights, on June 5. The visit foresees
a series of high profile meetings scheduled with top brass officials, fandom
engagements in malls and schools, grassroots in Kakri Football Stadium in Lyari to
celebrate a football carnival, recognising the unsung heroes of Pakistan’s football and
the epic unveil of franchise teams.
The Pakistan Football League is being unveiled in a ground-breaking ceremony
Lahore on 4 June 2024, followed by a series of farewell dinners in each city
celebrating its success with VVIPs and celebrities before send off by the British
Deputy High Commissioner who will host a farewell sendoff reception in Karachi on
June 5.
