NBP Collaborates with AMTF in Blood Donation Drive

National Bank of Pakistan(NBP) has facilitated Afzaal Memorial Thalassemia Foundation (AMTF) in organizing a ‘Blood Donation Camp’ at the NBP Head Office to receive blood donations from NBP employees for later blood transfusions to patients specially children suffering from thalassemia and other blood related diseases.

This initiative received an overwhelming response and large units of blood were collected. NBP employees volunteered enthusiastically and worked in conjunction with the medical teams of AMTF to make the Blood Donation Camp a real success.

NBP President Saeed Ahmad in his message said, “Voluntary blood donation is a valuable service to people in severe medical emergencies. NBP has always been a front-runner in setting-up such health camps for the benefit of the communities. It gives me great pleasure to see our employees enthusiasm and support for such causes, and demonstrating their strong sense of social responsibility.”

Regarding the collaboration with NBP, AMTF Executive Director, Ateeq-Ur- Rehman said “We appreciate NBP’s efforts in highlighting the issues and challenges of those suffering from Thalassemia in Pakistan. Blood is the life line of Thalassemia Children, but sadly there is scarcity of blood for them. Thalassemia is a havoc and a cyclone which is ruining our generation. I requested NBP to join hands to eradicate Thalassemia from Pakistan and I am satisfied with the positive and encouraging response I received from the Bank. With increased efforts, we can help the afflicted children and may prevent new cases by raising awareness about Thalassemia.”

The World Blood Donor Day (WBDD) event was established in 2004, which serves to raise awareness of the need for safe blood and blood products, and to thank blood donors for their voluntary, life-saving gifts of blood. Afzaal Memorial Thalassemia Foundation (AMTF) is engaged in managing Thalassemia Intensive Care Unit (ICU) with all required sub-specialties clinics, medical & diagnostic services for the patients suffering from Thalassemia and these services are ‘free-of-cost’ to the needy one.

NBP organizes such blood donation camps every year which is in addition to donations offered to entities engaged in social welfare activities – without any discrimination. This is in accordance with our mission statement to discharge our social responsibility as a good corporate citizen of Pakistan.