KARACHI – April 27, 2025: In a historic first, Jazz has been named _Marketer of the Year at the Effie Awards 2025_, marking a major milestone in the company’s journey of innovation and impact. Jazz secured a total of 11 wins — 2 Gold awards, 7 Silver awards, and 2 Bronze awards — with standout performances from its flagship brands Tamasha, ROX, and JazzCash, further solidifying its position as a leader in creative excellence and brand effectiveness.
JazzCash demonstrated its dominance in the fintech space, winning a Gold award in the Finance category for the _JazzCash Hai Na!_ campaign. In addition, it earned two Silver awards: one in Finance for the government payments campaign (_Sarkaari Idaaron ki Payments ke liye JazzCash Hai Na_) and another in Seasonal Marketing for the _Cattle Mandi QR Payment_ campaign. The platform also received two Bronze awards in the New Products and Services and Marketing Innovation Solutions categories for the _Tap Pay Business – Bus Ek Tap Pay!_ campaign, emphasizing its role as a trailblazer in digital payments and financial innovation.
Tamasha, Jazz’s flagship entertainment platform, had a standout performance, securing a Gold award in Topical Marketing for its _Link Na Bhej, Tamasha Pe Dekh_ campaign. The platform also garnered four Silver awards, including two in Media and Entertainment for _Link Na Bhej, Tamasha Pe Dekh_ and _Ab DekhTamasha_, one in Topical Marketing for _Ab Dekh Tamasha_, and another in the David & Goliath category for _Link Na Bhej, Tamasha Pe Dekh_.
ROX, Jazz’s lifestyle brand, made its mark by earning a Silver award in the Internet and Telecom category for its _Umair Jaswal– “We Got You!”_ campaign, reinforcing its growing influence among Pakistan’s youth demographic.
With a customer base exceeding 100 million, Jazz is not just a connectivity provider but a leading ServiceCo offering fintechthrough JazzCash, entertainment via Tamasha, digital self-care with SIMOSA, InsurTech through FikrFree, enterprise cloud solutions via Garaj, and gaming via GameNow. This evolution signals Jazz’s successful shift from traditional connectivity services to a broader capability-driven model, empowering Pakistanis with technology that enhances their lives and livelihoods.
By consistently delivering innovative campaigns that resonate with consumers and industry experts alike, Jazz continues to cement its position as a market leader at the intersection of digital services and customer-centric marketing.
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