Karachi, April 2025 — ILMA University proudly presented The Emerging Fashionpreneur Frontier (ITEFF) 2025, a dynamic fashion showcase that brought together over 20 student-founded brands in a celebration of innovation, culture, and entrepreneurship. This trailblazing event set a new precedent for student-led excellence in fashion and business.
Organized under the esteemed School of Fashion and Arts, ITEFF 2025 was the result of months of relentless effort by students from Psychology, Introduction to Media and Social Science, and BS Fashion Designing. Blending creativity with entrepreneurial drive, these students transformed classroom learning into bold, market-ready fashion ventures.
The event was mentored by Ilma University Lecturer Mr. Owais Saleem, Ms. Maica Mary, Ms. Tayyaba Rahat, Ms. Tahira who guided students in refining their brand narratives, collection aesthetics, and professional execution.
Prof. Dr. Yasmeen Sultana, Dean, Faculty of Media and Design, opened the event with a message of encouragement and pride in the students’ creativity. She was joined by Syed Kashif Rafi, Registrar, ILMA University, who also commended the faculty and students for orchestrating such a high-impact event. Both dignitaries honored the guest speakers and student participants with momentos as a gesture of appreciation.
The event welcomed a lineup of distinguished guests, including Jawed Sheikh, the legendary actor and Guest of Honor, who inspired the audience with his words:
“What I saw tonight was not just a fashion show — it was a movement. These students have blended passion, purpose, and professionalism in a way that reflects the bright future of Pakistan’s fashion industry.”
Other notable guests included Numaira Manzoor, CEO of Sky Tech, Faraz Hashmi, renowned businessman, Aslam Khaliq, senior fashion critic, M. Shariq, Secretary of the Human Development Authority, Anis Raja, anchor at Metro TV, and Zohaib, fashion designer from Edenrobe. Their presence added immense value, providing students with direct exposure to real industry perspectives.
The runway was ignited with vibrant showcases from student brands such as Kerei, Gonul, Wurde, Zayfara, Braviir, Rawaan, Rizotas, Zashwan, Rosania, Duroof, Turkizo, Zarwast, Velaya, Zarlish, Vestra, Raven Trails, Riwayat, Fusion Aesthetic, Sovra, Mismart, Vishka, and Royal Elegant. Each collection told a story — from cultural roots and social causes to futuristic silhouettes and global trends.
In a standout moment of unity and awareness, several students used their collections to express solidarity with Palestine, incorporating powerful symbolic motifs into their garments — a heartfelt display of empathy and global consciousness through fashion.
ITEFF 2025 was covered by a large number of media outlets, bloggers, and fashion journalists, amplifying the event’s message and impact across platforms. From the minimalist strength of Kerei, to Gonul’s Arabic luxury, and Riwayat’s cultural depth, the show reflected the bold imagination and business acumen of ILMA’s students.
A special thanks goes out to our Industry Partners, including Nomani Group of Companies, Rapido,our Social Partners — Global Educational Society, Rotary Club of Karachi Pearl District 3271, Rotary District 3271, and Tarbiyat whose support was instrumental in bringing ITEFF 2025 to life. Our Clothing Partners — Stitching Cotton, HR Clothing by Hitler, Honoly, Luxe Clothes, MW Collection, Maqna Abayas, Linta, Kacha Kaam, The Harry, Dressler, APAC Morning, and Baba Cloth — provided the fabric of creativity that dressed the runway. We are grateful to our Makeup Partners: Highlighted by Khwaja Jawad, Aura Beauty by Shama, Hollywood, Highlights Salon, Lavish by Fareeda Rehan, Binori, NK Saloon, and Mashion Makeup Studio by Mashion for enhancing the visual brilliance of each showcase. Special thanks to our Team Support Partners — Cafe Clifton, Hospitech Pakistan, and Brand Shoot — for ensuring seamless execution behind the scenes.
Our Travel Partners, Leamigo, Book Luxury Transfers, Exotic Routes Tourism, and El Dorado, helped keep everyone moving smoothly throughout the event. Our heartfelt appreciation goes to our Coverage Partners, Haadi’s Production, Ashar Abbasi Wedding, and The Creative Haveli, who captured and broadcasted the magic of the event. A special nod to Jewellery Partner Mismart for their stunning pieces that elevated the runway looks. our Beauty Partners, Beautenic, Anti Lice Shampoo, and Gulraj, helped enhance the overall presentation. Finally, our Fragrance Partners, Markhor Body Spray, Mizaaj Fragrance, and Alvins, along with our Shoe Partner, Walkease, added the perfect finishing touches to every ensemble. our News Partners, ABN News, AZB Today, The Pakistan Guardian, Hamari Web, Biz Today, and Ausaf, for sharing our story with the nation.
With ITEFF 2025, ILMA University continues to lead as a center for academic innovation and creative empowerment — proving once again that every runway is a roadmap to success.
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