TCL Donates Solar-Powered Display System to Senegal’s Youth Olympic Village

TCL has donated a solar-powered, ultra-low-power display system to Université Amadou Mahtar Mbow (UAM) in Senegal. The university will also serve as the Youth Olympic Village during the Dakar 2026 Youth Olympic Games.

The donation reflects TCL’s continued commitment to the African market and its efforts to bring advanced display technology into everyday settings. TCL, a Worldwide Olympic and Paralympic Partner, said the system delivers high outdoor brightness while consuming roughly half the power of comparable displays.

The display will serve as an information hub across the UAM campus, providing clear visibility in outdoor conditions, including direct sunlight.

The donation ceremony brought together International Olympic Committee President Kirsty Coventry, UAM President Professor Mababa Diagne, Senegal’s Higher Education Minister Boubacar Camara, TCL Charity Ambassador Jacky Heung and TCL Industries Middle East and Africa General Manager Sunny Yang.

Professor Diagne said the technology would create new opportunities for campus facilities and support students and faculty.

Yang said TCL aims to combine technological innovation with community development. She added that the company wants its growth in Africa to support local communities and sustainable development.

Display Technology Combines Brightness with Energy Efficiency

The donated system features a 75-inch high-brightness display developed by TCL CSOT. It uses Field Sequential Color (FSC) technology to deliver brightness of up to 4,000 nits at approximately 300 watts.

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Unlike conventional displays, FSC technology eliminates traditional colour filters. Instead, it produces colour by switching red, green and blue light sequentially.

This approach improves light utilisation, with light transmittance exceeding 15%, according to TCL. The company says the technology combines high brightness with lower energy consumption.

The installation also reflects TCL CSOT’s broader efforts to improve display performance and efficiency. It supports the company’s Screen Universe vision of bringing advanced display solutions into everyday environments.

TCL Supports Senegalese Artists and Young Creators

Beyond technology, TCL is supporting local creativity through its TCLArt initiative.

The company has partnered with Dakar’s Yeesal urban art initiative to bring together 43 Senegalese artists, particularly creators under the age of 35. They will produce public murals inspired by African athletes, cultural diversity and the aspirations of young people.

The initiative celebrates Senegalese artistic talent and reflects TCL’s commitment to supporting emerging creators through TCLYoung.

TCL Expands Its Presence Across Africa

TCL’s latest initiatives build on more than two decades of operations in Africa. The company entered the African market in 2004 and now sells televisions and home appliances in nearly 50 countries across the continent.

Its regional network includes six sales subsidiaries and three business units. TCL has also expanded its retail operations, including the opening of its first African brand experience store in Johannesburg.

In Kenya, the company has established its own retail and distribution channel.

TCL said its established business network and local operations help it build closer relationships with African consumers. The company aims to combine its global technological capabilities with a stronger understanding of local markets.