Lahore : Trade Development Authority of Pakistan (TDAP), Women Entrepreneur Division, in collaboration with the Women Resource Centre and Incubators (WRCI), successfully organized a hands-on training workshop on ‘Market Analysis Tools – Trade Map’ on 30th May 2025 in Lahore.
This initiative is part of TDAP’s focused effort to strengthen the export readiness of women entrepreneurs by equipping them with practical tools to analyze global markets. The workshop centered around the International Trade Centre’s (ITC) Trade Map, a key platform for market intelligence, competitor analysis, and strategic export planning.
application of Trade Map tools beyond the workshop. The session emphasized hands-on learning through practical exercises, live demonstrations, and personalized feedback.
A total of40 women entrepreneurs actively participated in the session, engaging in active discussions and scenario-based exercises, aligned with their specific business needs.TDAP successfully concluded similar workshops in Faisalabad and Sialkot as part of its ongoing efforts to empower women entrepreneurs through targeted capacity-building initiatives that enhance their export potential and market intelligence capabilities.
Ms. Mahina Ghalib, Deputy Director, TDAP, facilitated the session and led an in-depth exploration of Harmonized System (HS) Codes, Trade Map functionalities, and data interpretation techniques. Participants received guided instruction on identifying high-potential export destinations, tracking trade flows, and evaluating market demand.
