USPAK Trade Development Council Congratulated Mr. Saad Hashmi member of USPAK Trade Development Council to become a Jury Member of native advertising awards. Mr. Saad is the General Manager of BE DDB – the Pakistani partner of DDB Worldwide – an advertising agency part of the Bullseye group comprising of digital, media & activation.
His experience spans a decade of working for eminent local, regional and global accounts in serving top multinational agencies like McCann, FCB and Carat for industries such as Aviation, Automobile, Confectionery, Lifestyle, Financial Services, FMCG, Government & Pharmaceutical for noted clients such as United Bank Limited, Modelez (Oreo), Gul Ahmed, Suzuki, Cathay Pacific & Barclays, to name a few.
Saad’s expertise lies in new business induction, media development, category development and productions , identifying and unlocking strategic growth opportunities like for his agency, clients, peers and team members and fully capitalising on them for maximum impact
