Karachi: The 18th Consumer Choice Award ceremony organized by the Consumer Association of Pakistan will be held at PC Hotel on Saturday, October 26. In this event, for the first time, the Diplomat Award will be given to the Karachi-based Consul General for his investment in various sectors and the Consumer Icon Award in Pakistan. While various brands will be given Consumer Icon CEO of the Leader Award, Consumer Demand Award and Consumer Choice Award. In this regard, Chairman of Consumer Association of Pakistan Kokab Iqbal while talking to the media representatives at CAP office said that Consumer Association is the first association to organize awards in the private sector which has introduced awards in the private sector. Even today, the Consumer Choice Award holds the first position across the country and is considered one of the prestige awards of Pakistan. He said that various organizations have started the series of awards by looking at the Consumer Choice Award, but a few awards have importance among them.