Trade Development Authority of Pakistan (TDAP), in collaboration with International Trade Centre (ITC), organized a seminar on ‘Market Intelligence Tools’ on 4th February 2022 at TDAP Lahore Office for the capacity building of SMEs and women entrepreneurs in Pakistan. The seminar was also aligned with TDAP’s upcoming WEXNET 2022 exhibition and complimented its main theme i.e. ‘W.E Experience IT’.
The purpose of the seminar was to promote SMEs and women entrepreneurship development by equipping the participants with the right set of tools and ideas to equip the participants to conduct strategic market research for export readiness and improve their product outlook. In his welcome note, Mr. Muhmmad Shoaib Zafar, Advisor (Trade Policy) ITC-ReMIT, spoke on the efforts of ITC in providing technical assistance to the Ministry of Commerce to increase Pakistan’s international trade competitiveness with special focus on women and SMEs.
Ms. Farzana Yaqoob (ITC Consultant) gave a comprehensive presentation and deliberated upon on a wide array of ITC’s market analysis tools including, but not limited to, Trade Map, Investment Map, Market Access Map and Export Potential Map. The aim was to help participants gain an understanding of and access to one of the world’s largest trade database. Questions were welcomed throughout the session to help answer participants’ queries. The seminar was attended by 60 participants (online and in-person)
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