Karachi, Pakistan, 11th August 2025: tapmad Entertainment has cemented its position as a pioneer in Pakistan’s digital entertainment space, not just through compelling storytelling, but by putting hockey back in the national conversation. In the past year, tapmad has done what no other local streaming platform has achieved: bringing fans both live international hockey and an original series inspired by the sport’s spirit and heritage.
The platform streamed two major tournaments, the FIH Hockey Nations Cup and the Under-18 Asia Cup, giving Pakistani audiences free, easy access to world-class matches. These broadcasts brought fans closer to the action, reigniting passion for a sport that has been an integral part of Pakistan’s identity.
tapmad further took its hockey commitment beyond the field with Shamsher, its original drama series starring Farhan Saeed and Hareem Farooq, produced by Nina Kashif and directed by Shehrazade Sheikh. The series, now fully available to stream for free on the tapmad app and website, captures the grit, ambition and emotional intensity that hockey represents, resonating with both fans of the game and lovers of powerful storytelling.
Through this dual approach, streaming live matches and creating narrative content around the sport, tapmad continues to invest in hockey’s revival in Pakistan. By offering premium sports and entertainment to its users, tapmad ensures that the game reaches not only long-time supporters but also a new generation of fans.
Watch Shamsher and live Hockey tournaments on the tapmad app and tapmad.com.
