Karachi – 20 May 2023: Syntax Communications, a leading strategic communications and PR company, organized Pakistan’s first discussion session of its kind in this election year on how political parties should brand and capitalize their election campaigns, build narratives for voters, and communicate with stakeholders. “Not So Round Table” is the latest forum by Syntax Communications that gathers experts and analysts from different industries and talks in-depth on specific issues.
This event’s participants included leading journalists. Social media personalities and political commentators such as Mazhar Abbas, Asfhan Subohi, Maria Memon, Nadia Naqi, Muzamil Shah, Shehzad Ghias, Sidra Iqbal, and Rehman Azhar. The participants talked about the evolution of political campaigns throughout the decades and their future in the digital era. Ahmed Kapadia, Chairman and CEO of Synergy Group, and Faheem Ahmed, COO of Synergy Group, also attended the event.
Syntax Communications took the initiative to break the clutter and bring a new perspective to the political debate. Globally, election campaigns and narrative building are complete subjects on their own, and campaigns massively depend on technology, data mining, social media, and online polls. Pakistan is moving in that direction, but the central leadership narrative and party line are still more critical than any local or on-ground factor when it comes to campaigning.
While commenting on the event, Ahmed Kapadia, Chairman and CEO of Synergy Group, said, “It is indeed an industry first from a PR & Communications industry’s perspective in Pakistan, whereby we managed to get a diversified outlook on political branding in one room and have a political debate with a marketing perspective”. He added that this is the first of many events, and we aim to host more informative sessions of similar nature at regular intervals throughout the year.
About Syntax Communications:
Founded in 2004, Syntax Communications is a value-driven strategic communications agency providing customized PR services to leading brands and corporations. We work with our clients, the media, and especially our people to drive action-based communications; believing in the value of dialogue between businesses and their audiences.
About Synergy Group:
Synergy Group, an affiliate of the Dentsu Aegis Network, is a 360-degree communication solution to all brand-related intricacies. We are an integrated marketing communications group providing Creative, Design, Film Production, Animation, Content, Digital, Social, Mobile, Media, Insights, OOH, Monitoring, Publication, Events, Activation & PR through our various outlets.
About “Not So Round Table”:
Not So Round Table (#NSRT) is a forum created for documenting and sharing the subject matter experts in various fields of business from a Marketing and Communication lens. A forum for corporates, students, and startups to indulge in educated, informed, and positive discussions.
