PMI collect 431 kg of waste in beach cleaning activity.

Karachi-October 7, 2024: Philip Morris (Pakistan) Limited (PMPKL), in collaboration with the
Entrepreneurship Youth Development Society (EYDS), organized the “Stride for Sustainability” beach
cleanup and awareness walk at Clifton Beach, Karachi.
During the event, participants were divided into three teams, each tasked with collecting the most
recyclable waste along a 1.5 to 2 km stretch of Karachi’s coastline. A total of 431 KG of waste was
collected by all the participants. Safety and participant well-being were prioritized, with clear guidelines
on hydration, protective gear, and safe handling of waste.
On this occasion, Ali Takesh, Managing Director, Philip Morris Pakistan and Afghanistan said “We are
pleased to have partnered with EYDS for this important event. At Philip Morris, sustainability is at the
heart of our operations. This beach cleanup drive reflects our commitment to reducing pollution and
fostering environmental awareness.
Shaista Ayesha, Vice President at EYDS, highlighted the importance of collective efforts in driving lasting
sustainability. “This beach cleanup drive is crucial not only for protecting marine and human life but also
for raising awareness about the importance of anti-littering,” she said.
In addition to the cleanup, participants received valuable insights into recycling best practices, learning
what materials could be recycled – such as plastics, metals, and glass – and how their actions contribute
to promoting a circular economy. The collected recyclables will be handed over to local startups focused
on innovative recycling solutions, ensuring that the waste gathered during the event is transformed into
new materials and products.