Karachi]:During an interactive and engaging session at the ongoing Karachi Literature Festival, Peek Freans Gluco launched itsmuch-awaited book of “Gluco Kahani Rhymes” along with renowned singer and songwriter Bilal Maqsood.
The Gluco Kahani platform was created in collaboration with Bilal Maqsood with the inspiration to create rhymes for children in the Urdu language. The aim was to create purposeful content under the umbrella of Peek FreansGluco for the benefit of our future generation. Since its premiere in March 2022, the initiative so far has received a phenomenal response, racking up over 22 million views and 95 million impressions on YouTube & over 15 million impressions on Facebook. Gluco Kahani aims to be the vehicle which attracts children to view content in our native language, using easy-to-understand rhymes that helps little ones build vocabulary.
“Wewantedtoshowthatnourishmentcanbefun,entertaining,andmemorable.Thisbelief led us on the journey of making learning Urdu fun” said Shahzain Munir,Executive Director at EBM, in a statement. “We saw the opportunity to convert therhymesintoabookformattohelpinculcatethehabitofreadinginUrduinawaythatbothparentsand childrenwillenjoy.”
PeekFreansGlucoisagenerationalbrand,havingbeen trusted by mothers for over 30 years as being the first biscuit for their children that provideswholesome nourishment.To keepstrengtheningthebondwithitsconsumers,the same stories/rhymes have beenmadeavailableinbookformtoallowchildrentoseethefunsideofourbeautifullanguage with lovable Gluco characters. The stories are designed to helpparents engage and laugh with their children as they learn counting in Urdu withHaathi, run along the jungle with Khargosh and learn thepower of helping otherswithChirya. There is a QR code on each page to link with the online video and content.
Whenaskedabouthisviewsregardingtheproject,wellknownsinger,BilalMaqsoodsaid: “This was a dream project for me. I partnered with Peek FreansGluco of EBMto compose, write, and sing nine original Urdu nursery rhymes for children to play my part in giving our children something to hold on to while growing up –somethingthat’ll keep them connected to their language and cultural values without losing theelementoflearning withfun.”
Thesessionendedonthenotethatvariouselementsofsocietymustworkin tandem to ensure the availability and proper distribution of Urdu content for thesake ofouryoungergeneration.
