KARACHI: Salaam Takaful Limited, Pakistan’s first Islamic insurtech and the largest dedicated
general takaful operator has introduced for the first time in Pakistan – a state-of-the-art
telematics product, Pay As You Drive, a tech-based takaful coverage solution that tracks and
records car’s mileage and contribution payment based on the number of recorded driven
kilometers. This product is undoubtedly a trendsetter within the Pakistani market, following
the global lineage of telematics accepted worldwide by insurers and insurtech players.
Pay As You Drive gives policyholders the benefits of comprehensive car takaful starting from
just Rs. 5,000/- annually. Salaam Pay As You Drive comes bundled with free car tracking
service which not only assists in mileage calculations but also provides various vehicle related
data. In addition, with the Salaam app, which a Pay As You Drive policyholder will get with
the purchase of the policy, they can avail free OPD consultations via Salaam Virtual Clinic,
available within the app. Moreover, there is a range of discounts available on labs,
pharmacies, hospitals, and digital discounts via buy-one-get-one free platform on food and
drinks, travel and leisure, and many other amenities.
Salaam Takaful Pay As You Drive was launched on 16th December 2022 by the MD and CEO
of Salaam Takaful Limited, Mr. Rizwan Hussain. Speaking on the occasion, he was confident
that this product is a game-changer within the Islamic insurance industry, as it allowed for
Pay As You Drive policyholders to enjoy comprehensive car takaful at a very nominal cost. He
reiterated that Salaam Takaful will continue to launch similar, groundbreaking products and
solutions in the days to come.
A launch ceremony was conducted in-house at Salaam Takaful head office on this occasion,
which was attended by employees and retail agents. The event marked the launch of a fullfledged digital campaign inclusive of digital video commercials showcasing the product
features which will now be available on online media.
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