Lahore, Pakistan – March, 2024 – Reiterating its commitment to promote financial inclusion,
JS Bank hosted Financial Literacy Week camps in Jamshoro, Gujranwala, Vehari, and Karachi
from March 5 to 7, 2024. In collaboration with the State Bank of Pakistan (SBP), JS Bank
organized these camps to promote financial literacy and raise awareness of financial inclusion
and its significance.
Aligned with the Global Financial Literacy Week, JS Bank aims to enhance financial awareness
and inclusion nationally. Through engaging discussions, educational workshops, and community
outreach initiatives, JS Bank endeavors to impart knowledge and understanding of financial
concepts, banking products, and services to all consumer segments.
“At the heart of Financial Literacy Week lies our mission to empower individuals with the
knowledge and skills necessary for effective financial decision-making,” stated Basir Shamsie,
President and CEO, JS Bank. “Through a series of activities planned throughout the week, we
seek to ignite a nationwide conversation on financial matters, reduce financial barriers, and
inspire positive financial behaviors.”
During Financial Literacy Week, JS Bank conducted a range of activities across Pakistan,
including financial literacy camps in 5 districts, awareness drives for students, webinars for
employee awareness on digital financial inclusion, and promotional campaigns on print and
social media. These initiatives aim to engage various segments of society and promote the
understanding and usage of digital financial services.
The week-long event kicked off with financial literacy camps held at multiple locations,
including Vehari, Jamshoro, Karachi, and Gujranwala. These camps served as interactive
platforms for disseminating financial knowledge and encouraging individuals to open bank
accounts and embrace digital financial services.
“We believe that financial literacy is the cornerstone of economic empowerment,” remarked
Basir Shamsie. “By equipping individuals with the necessary skills and knowledge, we aim to
create a financially inclusive society where everyone can make informed financial decisions and
access essential financial services.”
Financial Literacy Week represents a significant milestone in JS Bank’s ongoing efforts to
promote financial inclusion and empower consumers to exercise informed choices to build a
financially resilient and prosperous Pakistan.
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