KARACHI – The Institute of Business Administration (IBA), Karachi’s Journalism Society organized a panel discussion on Is there a future for media? to discuss the future of media and journalism in Pakistan as part of a series of events to explore how aspiring journalists can capitalize on the trends in the global media industry. The panelists of the talk included Senior Executive Producer at Geo News, Gibran Peshimam and CEO of Soch Videos, Sofyan Sultan.
The event was attended by a large number of media and journalism students from the University of Karachi, Institute of Business Management and the IBA Karachi.
Mr. Peshimam opined, “One needs to be mindful of the platform where a certain content is being published. Social media platforms have their own guidelines and those guidelines also change and evolve. The important art today is to fashion your content after those guidelines without compromising on the quality, authenticity and impartiality of it.”
In response to one of the questions from students, Mr. Sultan said that a diverse skill set is the need of the hour. “The industry is evolving fast and one needs to employ different media such as videos and podcasts. It helps your story to reach a greater audience,” he added.
