South Asia’s first and Pakistan’s only 24-hour cooking channel HUM Masala celebrated its 14th anniversary in a special transmission on October 24, 2020. The immense popularity of HUM Masala is not limited to the South Asian region only being the first Pakistani culinary TV channel to broadcast in the UK and other countries around the globe. The live anniversary transmission was attended by Pakistan’s top chefs and celebrities including Bushra Ansari, Javed Sheikh, Mohsin Abbas Haider, Saife Hassan, Kiran Haq, Misbah Mumtaz, Srha Asghar, Shireen Anwar, Kiran Khan, Zarnak Sidhwa, Samina Jaleel, Rida Aftab, Irfan Haider, Abida Baloch and others.
Sultan of swing Wasim Akram along with his beautiful wife Shaniera Akram also joined in the celebrations via a video link and congratulated HUM Masala on completing 14 successful years on air. All the guests took part in cooking competitions and interacted with live callers. The event culminated with President HUM Network Sultana Siddiqui, CEO Duraid Qureshi, SEVP Ather Viqar Azeem and guests cutting the anniversary cake with the HUM Masala crew.
HUM Masala is not only immensely popular in Pakistan but has received overwhelming response from South Asian food lovers from around the globe. The 14th anniversary celebration is a testament of the channel’s dedication to provide its audience with a wide range of Pakistani and continental cuisines. The credit goes to HUM Network and its management for maintaining the channel’s quality of cooking shows aired since its inception 14 years ago. As the pioneer 24-hour cooking channel in South Asia, Masala has set high standards for its current and future competitors.
