Islamabad: The Center of Excellence in Journalism at the Institute of Business Administration (CEJ-IBA)
has launched a non-partisan fact-checking initiative, iVerify, to advance the scope of independent and
unbiased reporting in the country’s journalistic landscape.
Addressing the iVerify launch ceremony at Serena Hotel, Islamabad, Amber Rahim Shamsi, Director CEJ-
IBA, said that the tool would prove to be an important step in ensuring transparent and verifiable news
reporting and investigation methodologies. She further added that “seeing the rise of misinformation in
both digital and conventional media spaces, the fact-checking mechanism established by iVerify shall
become a cornerstone of reliable, non-partisan journalism in Pakistan.”
iVerify currently offers one of the few robust verification approaches for journalists in the country with
an emphasis on eliminating bias, authenticating facts, and processing news articles through manual
examination. It is internationally accredited by the United Nations Development Programme (UNDP) and
has been successfully implemented in a number of countries around the world.
The tool allows journalists and media professionals to submit their stories via iVerify’s portal on the CEJ-
IBA website, where their story is gauged through a multi-pronged approach comprising of data-driven
and language-based evaluation before being verified for accuracy in terms of factual representation and
contextualization.
The launch was followed by a panel discussion by senior media professionals, including Mansoor Ali
Khan, Zahrah Mazhar, Farhad Jarral, Absa Komal, Umer Cheema, and Nizam Salarzai, who dissected the
utility of a fact-checking tool in a high-stakes journalism environment. Given the potentially volatile
nature of newsrooms during election transmissions anticipated during the incoming general elections,
the panel agreed that the tool shall prove to play a critical role in curbing the spread of misinformed
news stories and making space for responsible, careful journalism.
