Karachi : In keeping with Sepma’s (Shaan e Pakistan Music Awards) mandate to promote musicians and the music industry round the globe, Zelle Huma, Founder and CEO of Shaan e Pakistan and Sepma has provided a level playing field to musicians based outside of Pakistan as well. Recently, she hosted a private celebration featuring the inimitable Munni Begum, who she got especially flown in from the US for the event, as an ode to the music industry of Pakistan. As a long-time supporter of cultural diversity and music of every genre, Huma loses no opportunity to promote the art in every genre, and the exclusive musical event bore testimony to this fact. Zelle Huma has worked with renowned celebrities on grand stages globally, connecting with over 30 countries, and is dedicated to showcasing Pakistan in a positive light worldwide.
Munni Begum’s soulful melodies and in particular her evergreen ‘Aik Bar Muskura Do’ transported all the guests down memory lane and enveloped them in a wave of nostalgia. One and all could be seen singing along with veteran artiste, rekindling old memories.
Always keen to emphasize the importance of music and its role in promoting culture, Sepma held a highly successful event in New York on Pakistan Day last year and has begun the new year on the right foot by seizing the opportunity to announce its sequel in Pakistan, “Kon Banega Sepma 2024”.
The celebration aims to recognize and honor the immense contribution of artists to the music industry, as well as to discover hidden gems and provide them exposure on an international platform. As we look ahead to SEPMA 2024, excitement builds for the Nusrat Fateh Ali Khan Award, honoring a true legend. The SEPMA Foundation, guided by Shaan-e-Pakistan management team in the US, is ready to support and promote talent, taking Pakistani music to new heights.
Stay tuned for more updates as Sepma gears for an unforgettable celebration and recognition of, and discussion on music, bringing the spirit of Jashn-e-Sepma back to Pakistan.
