Lahore: EFU Life, a leading life insurance and family takaful provider has teamed up with Kashf
Foundation , a pioneering microfinance institution, to launch the innovative “Khushal Mustakbil
Plan.” This initiative aims to empower women while offering financial resilience through a unique
insurance plan bundled with the microfinance offering.
Women hold pivotal roles in shaping both the micro and macro aspects of any society. Without the
active participation of women in all spheres of the economy and the society, sustainable progress
cannot be achieved. Recognizing the vital contribution of women’s inclusion, it is imperative
products and financial services are designed keeping their needs in view with the sustained vision to
enable women to manage financial decisions better and address unplanned contingencies. The
Khushal Mustakbil Plan, jointly launched by both organizations, shares this common objective.
Insurance Commissioner at the Securities and Exchange Commission of Pakistan (SECP) Mr. Aamir
Khan said “We applaud Kashf Foundation and EFU Life for their innovative collaboration in launching
the Khushal Mustakbil Plan. This is a one-of-a-kind product in the industry that has been very
thoughtfully designed by both organizations with a strong focus on addressing the needs of the
target market and ensuring protection for this vulnerable segment against unforeseen life
challenges. This product aligns with our mission of promoting financial inclusion and women
empowerment in the country”.
Commenting on the partnership, Ms. Roshaneh Zafar, MD Kashf Foundation, stated” We are proud
to announce the launch of revolutionary Khushal Mustakbil Plan, specifically tailored for women
from low-income communities in Pakistan. Kashf Foundation has worked with over 5 million micro
female entrepreneurs, whose resilience and resourcefulness is unmatched. The Khushal Mustakbil
plan builds on women’s aspirations to build a better future for themselves and the next generation.
The plan will allow women from low-income families to establish financial goals that are both
achievable and impactful. Through this product, we strive to create a more inclusive and resilient
financial landscape for women in Pakistan, enabling them to overcome barriers and achieve long-
term financial stability.”
Mr. Mohammed Ali Ahmed, MD & CEO of EFU Life, added, “I am delighted at our collaboration with
Kashf Foundation as we have co-created an innovative financial planning solution for the women of
Pakistan. Over the years, EFU Life has, through its strategic focus on promoting Digital and inclusive
Insurance, consistently fulfilled its promise to uplift underserved segments and created
opportunities for the wider population by introducing inclusive and innovative financial solutions.
Khushal Mustakbil Plan serves as a reaffirmation of our enduring commitment to nurturing ongoing
excellence and reinforcing financial resilience amongst various population segments, with a
particular emphasis on advancing financial independence among women in our nation.”
This partnership between Kashf Foundation and EFU Life underscores the importance of
collaboration in driving positive change and empowering women in society. Together, both
organizations are determined to make a lasting impact on the lives of women across Pakistan.
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