13 October 2023: easypaisa, Pakistan’s leading digital financial services platform has launched
easypaisa Karobar powered by Dukan, a platform designed specifically to address unmet banking needs
of two million retail merchants across the country. Being Pakistan’s first digital banking app for retailers,
easypaisa Karobar enables merchants to manage their financing needs digitally, reduce operational
complexities, and become part of the digital economy.
The easypaisa Karobar app streamlines merchant operations with advanced features, enabling cashless
payments from the easypaisa Wallet to distributors. The app also provides flexible digital lending
options for daily stock purchases to retailers.
A robust built-in Distribution Management System (DMS) lets merchants order stock online from
distributors and enables them to digitize their workflows with a combination of sophisticated software
including warehouse inventory management, digital payments, credit to merchants, field apps for sales
and order booker teams.
Commenting on the launch of the Shahzad Khan, Group Head Corporate Business, Productive Lending
and Channels, Telenor Microfinance Bank/easypaisa, said, “At easypaisa, our commitment lies in
fostering innovation to seamlessly enhance the lives of our merchants. The introduction of easypaisa
Karobar, coupled with our NOC from SBP to become a licensed digital bank, stands as a testament to our
dedication, allowing us to craft innovative financial solutions for the merchant community. This
empowers them with swift access to digital loans, payments and inventory management, propelling
business expansion and driving transformative outcomes. Our collaboration with Dukan for easypaisa
Karobar further empowers us to digitize the ecosystem, ushering in a range of digital financial services
designed exclusively for our esteemed merchants.”
easypaisa Karobar serves as a unifying hub where merchants, distributors, FMCGs, and other
stakeholders converge, fostering digital collaboration and growth within a largely offline community.
Collaboration with Dukan as resulted in provision of technological support to easypaisa for the
development of this platform.
Monis Rahman, CEO and Co-founder of Dukan commented on this development, “As a fintech providing
digital banking and e-commerce infrastructure to connect retailers, distributors, and manufacturers with
embedded financial services, we are delighted to partner with easypaisa. This first-of-its-kind
partnership actions a strong alignment of vision between Dukan and easypaisa to bring prosperity to
small offline businesses through digitization at scale.”
Through this platform, FMCGs and manufactures can digitize their supply chains with granularity down
to individual retail merchants, converting cash to digital payments, allowing merchants to avail credit for
stock purchases from easypaisa, and offering unprecedented reporting and analytics to increase
business efficiency. The introduction of this platform will strengthen the digital financial ecosystem and
allow retailers to do their business with ease and convenience.
