The Consulate of Italy in Karachi organized The HoReCa summit during the Italian Cuisine
Week at Avari Towers. It show cased food ingredients and samples using Italian goods with the
aim of engaging B2B and B2C customers for the hospitality sector.
The Consul of Italy in Karachi, Mr. Danilo Guirdanella welcomed the audience and spoke about
the benefits of Mediterranean diet as a balanced diet model for a healthy lifestyle, as well as the
protection and enhancement of products with a protected and controlled Italian Designation of
Origin. During this week, Italian Foreign Missions abroad collaborated with partners to promote
Italian culinary traditions, local sustainable agri-food products and exports by organizing
promotional activities like workshops, seminars and tastings.
One of the highlights of the event was the sampling of Italian artisanal cheese by Cheese
Expert, Antonio Fracciolla, who shared his expertise with artisanal cheese suppliers in the local
market. He also briefed the audience on the history and importance of cheese making in Italian
culture, which they take great pride. The cheese samples brought by the Cheese Expert from
Italy are trademarked under the Protected Designation of Origin (DOP).
Chef Samuele Crestale conducted a live cooking demonstration for the visitors. He cooked
PISAREI e FASO’, a classic bean and pasta dish from Emilia Romagna and a decadent
semi-frozen dessert called SEMIFREDDO AL FONDENTE.
Blue mountain, Coffees Etc, Kohala, Horeca Systems and Pakeeza Kitchen Equipments. They
also displayed recipe creations using the Italian products, while Real Cheese and The Vittles
Company were present as local cheese vendors at the event.
