Lahore, 15th August 2025 – Cheezious, Pakistan’s leading food brand, organized a spirited Independence Day rally starting from Cheezious Gulberg to Liberty Roundabout. The event celebrated Pakistan’s 78th Independence Day while paying tribute to the brave armed forces of the nation.
Employees, customers, and community members joined the rally, waving flags and chanting patriotic slogans, reflecting unity, pride, and gratitude towards the defenders of Pakistan.

“Independence Day is a time to honor our heroes — both those who fought for our freedom and those who protect it today,” said Imran Ijaz, CEO of Cheezious. “This rally was our way of showing appreciation for the armed forces and sharing the spirit of patriotism with our community.”
Earlier, on the occasion of Pakistan’s 78th Independence Day, a special ceremony was held at the Cheezious Head Office under the theme “Dil Se Cheezious – Dil Se Pakistani.” The event was graced by notable personalities, including Chief Executive Officer Cheezious Imran Ijaz. Speakers celebrated
Pakistan’s rich cultural heritage, honored the countless sacrifices made for the nation’s freedom, and reflected on the country’s enduring journey of resilience and unity. As a proudly Pakistani brand, Cheezious marked the occasion by highlighting its successes and reaffirming its dedication to playing an active role in the nation’s progress.














