Lahore, Pakistan | March 28, 2026: Bata Pakistan, the nation’s leading footwear brand, has been appointed as the Official Footwear Partner for Pindiz in the Pakistan Super League (PSL) under a three-year agreement covering 2026 to 2028. The partnership was formalized at a signing ceremony held at the Pearl Continental Hotel, Lahore.
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Bata Pakistan’s leadership, including Managing Director Ahsan Umar, Financial Director Amjad Farooq, and GM Brand Marketing Meshaal Danish, joined representatives from Pindiz—Owner Ahsan Tahir, COO Waqas, and GM Harris Jalil—to cement the collaboration.
Exclusive Product Innovation
A key highlight of this strategic alliance is the development of a co-created, exclusive footwear line that combines Bata’s manufacturing expertise with Pindiz’s high-energy franchise identity. The collection aims to bridge professional sports merchandise with everyday lifestyle footwear.
“This partnership allows us to merge legacy retail with the high-energy world of sports,” said Ahsan Umar, Managing Director of Bata Pakistan. “Our primary focus is creating a specialized range that caters to all fans, bringing the spirit of the game directly to their feet.”
Ahsan Tahir, Owner of Walee & Pindiz, added: “Partnering with Bata to launch a co-created product is a major milestone for Pindiz. It reflects our vision to create meaningful retail experiences beyond the game for our community.”
Transformative Vision
The alliance marks a transformative step for Bata Pakistan as it modernizes its legacy brands and engages the next generation of sports enthusiasts. Through digital acceleration, player image rights integration, and high-impact retail activations scheduled for Q3 and Q4, both organizations aim to redefine the intersection of sports and retail in Pakistan.
About Bata Pakistan
Bata Pakistan is a pioneer in the footwear industry, committed to delivering innovative, high-quality, and accessible products. With decades of heritage, Bata continues to blend traditional craftsmanship with modern technology to meet contemporary needs.
About Pindiz
Pindiz is a dynamic franchise in the Pakistan Super League, representing the passion and dedication of its fanbase. Led by Walee Technologies, Pindiz focuses on enhancing the sports experience through strategic partnerships, digital innovation, and excellence on the field.
