March 18th, 2025 – Asim Jofa, a name known with luxury fashion in Pakistan, is now taking his legacy beyond couture with the launch of SHOPY by Asim Jofa—a platform designed to bring Pakistani talent to a global stage. After winning multiple awards, setting record-breaking sales, and building a thriving community of over 5 million customers, Jofa’s latest initiative is his way of giving back to the people who made it all possible.
With SHOPY, artists, creators, and entrepreneurs from every corner of Pakistan will have the opportunity to showcase their work to a worldwide audience. Whether it’s fashion, art, music, literature, crafts, or innovation, SHOPY removes all barriers and offers an unprecedented chance for Pakistani talent to thrive.
“No barriers, no limitations—just pure opportunity,” says Asim Jofa. “Pakistan is filled with extraordinary talent, but what many lack is access to a global platform. SHOPY is my way of bridging that gap, empowering creators with the exposure, resources, and marketing they need to succeed.”
Jofa’s credibility as a business leader and digital powerhouse makes SHOPY an exciting prospect for emerging talent. With a massive online reach, high engagement rates, and a reputation for setting industry trends, his brand has consistently broken new ground. Now, through celebrity endorsements, expert marketing, and seamless digital integration, SHOPY will provide its users with the full strength of Jofa’s influence and infrastructure.
Beyond simply creating a marketplace, this initiative aims to uplift Pakistan’s creative community. SHOPY will handle payments, logistics, and promotions, allowing artists and entrepreneurs to focus purely on their craft while benefiting from world-class digital exposure.
For Asim Jofa, this isn’t just another business venture—it’s a mission to give back to Pakistan by unlocking the country’s creative potential and putting it on the world map. With SHOPY, Pakistani talent finally has a stage big enough to match its ambition
