In a groundbreaking regional collaboration, Adidas and Saudia have unveiled the “Made to Fly” travel pack, marking a first-of-its-kind partnership that merges sportswear innovation with aviation-inspired design.
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The collection, launched on April 20, introduces a new concept at the intersection of sport, travel, and lifestyle across key markets including Saudi Arabia, United Arab Emirates, Egypt, and Morocco.
Built around adidas’ premium SOFT LUX line, the “Made to Fly” pack redefines the traditional tracksuit as a modern travel essential. The collection combines minimalist aesthetics with high-end materials and refined craftsmanship, delivering both comfort and sophistication for travelers.
Inspired by aviation and Saudi cultural elements, the designs incorporate subtle details that reflect movement, identity, and the evolving nature of travel. The use of advanced fabric technology—including peached spacer fabric with modal and liquid cotton treatment—ensures a soft texture and enhanced comfort, making the collection suitable for airport transitions, inflight wear, and everyday mobility.
Speaking on the collaboration, Bilal Fares, SVP and General Manager at adidas EMC, said the partnership reimagines sportswear through the lens of travel, aligning with the needs of modern consumers seeking both style and functionality.
Meanwhile, Khaled Tash, Chief Marketing Officer of Saudia Group, highlighted that the initiative reflects the airline’s broader vision of expanding beyond aviation into lifestyle and cultural spaces, positioning travel as a form of self-expression.
The “Made to Fly” collection is now available at selected adidas retail outlets and online platforms across the participating regions.
This collaboration underscores a growing trend where global brands integrate fashion, travel, and identity to cater to a new generation of consumers redefining mobility and lifestyle experiences.
