Woman have always worked, whether in paid jobs or in the home, and often in both. But their work is generally unrecognized and undervalued. Today, woman comprises nearly half of the Pakistan workforce. While there have been many important changes in recent decades, there are many continuities in the issues woman workers face in the workplace. They are many inspirational woman in history that achievements seeming all the more impressive given the modern world.
This section gives an account of women’s waged work in the Pakistan from the 19th century onwards. The issues examined here include the nature and types of work available to women, pay and conditions at work, women’s struggles for rights and the particular issues facing migrant woman workers.
Ayesha Bint-e-Ikram is an inspirational and hardworking, struggling woman in media industry. She started to write at the young age of 14 when she wrote a first drama for her school annual function. The drama was a hit and was praised by her teachers also and later made it her profession. Now she is running two successful companies; Exalt Advertising and ABI Events & PR.
She started her career as a writer for a renowned media house. Her passion along with the media is writing and she wrote number of Drama with the leading National channels. Other than writing she loves doing social work and was part of many social community programs under her umbrella of work.
She carved her skills to the professional level at the startups and mending things in appropriate manners. The journey from first job to having a group of companies in the digital entrepreneurial excellence is remarkable. She led her vision to reality in making ABI Advertising and EXALT (The Digital Future) is an icon of its own. Serving organizations with their objectives to be achieved by following the industry norms are her key strategy.
From writing scripts to handling businesses Ayesha has faced many different challenges in life. She with her will always ready to accept challenges that made her a strong woman in this materialistic world. She also defined the meaning of entrepreneurship and how it relates to her. The key of becoming a successful entrepreneur is to become a risk taker and make accurate calculations.
She loves training people and promoting entrepreneurial expertise to masses through multiple forums. Managed the women entrepreneurial conference as trainer to the girls from different walk of lives.
