Spotify Gives Tyler, The Creator Full Creative Control for FC Barcelona’s El Clásico Jersey Takeover
The collaboration with GOLF WANG spans a limited-edition fashion collection, a Barcelona music event and an in-game kit for KONAMI’s eFootball™.
Tyler, The Creator and GOLF WANG bring their creative vision to FC Barcelona’s special El Clásico jersey in collaboration with Spotify
KARACHI, October 15, 2026: Spotify and FC Barcelona have joined forces with American musician and designer Tyler, The Creator and his fashion label GOLF WANG for a new collaboration that brings football, music and fashion together. For the first time in the Spotify and FC Barcelona partnership, an artist has received full creative control over a jersey takeover campaign.
The FC Barcelona men’s team will wear the GOLF WANG logo on its jersey during the El Clásico match against Real Madrid on October 25 at Spotify Camp Nou. FC Barcelona Femení will also wear the special jersey during its match on October 24.
The campaign extends beyond the shirt, featuring visuals directed by Tyler himself, an exclusive Spotify x GOLF WANG x FC Barcelona collection and a music event in Barcelona.
Tyler, The Creator Shapes the Entire Campaign
The collaboration reflects GOLF WANG’s distinctive style, characterised by bold colours, creative design and an unconventional approach to sportswear. Tyler has contributed to every element of the campaign, from its visual direction to the design of the collection.
Marc Hazan, Spotify’s Senior Vice President of Marketing and Partnerships, said the collaboration stood apart from previous jersey takeovers because of Tyler’s distinctive creative vision. He noted that the campaign brings together the artist’s visual style, a dedicated fashion collection and an immersive event in Barcelona.
GOLF WANG described the partnership as a new benchmark for collaboration across sports, music and fashion, highlighting the global reach of El Clásico and the opportunity to bring football and fashion together.
FC Barcelona Vice President of Commercial Joan Soler said the club’s partnership with Spotify continued to create connections between football, music and contemporary culture. He added that featuring Tyler on the El Clásico shirt would build on an initiative that has become part of the anticipation surrounding the fixture and help the club reach audiences worldwide.
Exclusive GOLF WANG Collection
The collection features a wide range of apparel and accessories bearing FC Barcelona and GOLF WANG co-branding.
Apparel includes a Letterman Jacket, Track Jacket, Zip Hoodie, Track Pants, Soccer Shorts, long- and short-sleeved retro jerseys, and three T-shirt styles, including the GOL!!F graphic tee.
Accessories include a scarf, skully, socks, Nalgene bottle, soccer ball, pin and stickers. The collection’s colour palette includes brown, teal, burgundy, blue, black and white.
Inspired by FC Barcelona’s founding year, 1,899 limited-edition jerseys will also be available.
The collection goes on sale on October 15 at GOLF stores in Los Angeles, New York City, Tokyo, Sydney and London, as well as through the official GOLF WANG website. Fans will also be able to purchase the collection through Barça Official Stores in Spain and online.
Copa De Golf Brings Music and Fashion to Barcelona
To celebrate the collaboration, Spotify will host Copa De Golf in Barcelona on October 24. The event will bring together music, football and fashion, connecting artists from GOLF WANG’s creative community with the city’s local music scene.
Yung Taco will headline the event with a DJ set, supported by Bexnil, Alu Nuenga, Duna and Mushka.
The programme aims to showcase emerging talent rooted in Barcelona’s music and creative communities while celebrating the partnership.
Special Jersey Arrives in eFootball™
The collaboration will also reach gaming audiences. From October 23, the FC Barcelona jersey featuring the GOLF WANG logo will be available in KONAMI’s eFootball™ game, allowing players to select the special kit for their matches.
With its limited-edition apparel, live music event and gaming integration, the partnership expands Spotify and FC Barcelona’s efforts to connect global audiences through football, music and contemporary culture.
The special jersey will make its on-field debut during the highly anticipated El Clásico against Real Madrid on October 25.
