Lahore, 18 February 2025: The 10th MCAP-BNU International Media Conference, organized by the Media and Communication Academic Professionals (MCAP) with kind support from UNESCO, was inaugurated by Dr Moeed Yusuf Vice Chancellor, BNU Lahore. The global conference has brought together leading academics, journalists, policymakers, media professionals and scholars from ten countries, namely; the United States, Germany, Russia, Czechia, Sweden, Nigeria, Qatar, Egypt, the UAE, and Pakistan, to examine the role of media literacy in building informed, interconnected, and inclusive societies.
While addressing the inaugural session, Dr Moeed Yusuf emphasised on the importance of and correct use of information in all spheres of life. He said, “The most important aspect is to focus on how information can be transformed into knowledge. Our focus should be on ensuring the excellence and brilliance in every field”. Dr Moeed Yusuf also invited the visiting delegates for a Cricket training session at the campus, keeping in mind the hosting of Champions Trophy and revival of the game in Pakistan.
The theme for this year is “Bridging Divides: Media Literacy for Informed and Connected Societies,” and with it the conference aims to address the pressing need for critical media engagement in an age of misinformation, biased narratives, and digital manipulation. By providing participants with analytical tools and media literacy skills, the event seeks to strengthen social cohesion and encourage regional cooperation.
The amazing speaker line-up includes: Senator Mushaid Hussain Sayed, H.E. Zhao Shiren, Consul General of the People’s Republic of China in Lahore, Moeeed Yusuf, VC-BNU, Prof. Dr. Umaru A. Pate, VC Federal University Kashere, Nigeria, Prof. Dr. Lee Artz, Purdue University USA, Prof. Dr. Nico Carpentier, Professor, Charles University, Dr Bushra Hameedur Rehman, Dean SMC-BNU, Senior Anchor Fahad Hussain, Muhammad Mallick, Syed Talat Hussain, among others
The 2-days conference will explore critical issues shaping the future of media and communication, through Plenary Sessions on Regional Information Challenges – Examining how media literacy can enhance regional connectivity, with a focus on initiatives like the China-Pakistan Economic Corridor (CPEC); Critical Engagement with Entertainment Media – Discussing how media literacy can challenge harmful stereotypes and promote inclusive storytelling; Empowering Communities through Digital Inclusion – Emphasizing equitable access to digital technologies and media literacy education.
In addition, a number of Interactive working groups will discuss on the subjects of: digital rights, cyber laws, curriculum development, and trilateral cooperation among Pakistan, Afghanistan, and China. Additionally, Technical Training Interactive Sessions (TTIS) will analyse on the Deep-fake technology, and use of AI applications in journalism.
