Jakarta Indonesia : WALEE, MENAP’s largest creator economy player, is thrilled to announce a landmark strategic
move – the takeover of operating rights for the Snack Video platform in Pakistan. This take over
not only strengthens Walee’s position in digital content, live-streaming, AdTech, and gaming
services but also revolutionizes the creator economy in the region.
Muhammad Ahsan Tahir, Group CEO of Walee, shares his vision:
“We’re embarking on a transformative journey. This take over signifies a quantum leap in our
capabilities, allowing us to bring unparalleled digital experiences to Pakistan. Our focus will be
on leveraging Snack Video’s dynamic platform to introduce cutting-edge content, advanced
AdTech solutions, and immersive gaming experiences. We are particularly excited about
integrating Augmented Reality features, offering an unmatched branding experience to
advertisers and brands in Pakistan.”
Owen (??), Head of South Asia and South East Asia at Snack Video, comments on the
partnership:
“Recognizing Walee’s influential position and trust within media touchpoints, especially among
Gen Z and Alpha audiences, Snack Video is proud to partner with a company that embodies
innovation and user empowerment. Walee’s commitment to democratizing storytelling and
supporting a wide spectrum of creators aligns perfectly with our vision for the future of digital
content.”
Highlights of the Takeover:
Exclusive Operational Rights: Walee Technologies now exclusively operates Snack
Video in Pakistan, encompassing content operation, commercialization, live streaming
revenue, and marketing rights.
Innovative Features and Updates: Walee is set to introduce AR features and provide the
latest in digital content, AdTech, streaming technology, and user monetization, ensuring
the Pakistani audience remains at the forefront of digital advancements.
Enhanced Branding and Advertising Solutions: With its unique Data Management
Platform, Walee will offer hyper-targeted advertising, unprecedented contextual
marketing, and enhanced campaign monitoring, setting new standards in the advertising
realm.
Commitment to the Creator Economy: As a pioneer in Pakistan’s creator economy,
Walee’s investment will empower both digital and analog creators, addressing
challenges in the media supply chain and fostering inclusive growth.
ABOUT WALEE GROUP:
Founded in November 2019, Walee has rapidly become Pakistan’s leading influencer marketing
and social commerce platform. It boasts over 150,000 influencers, and 5,000 merchants, and
operates across nearly 300 cities. Walee’s MarTech suite is a testament to its innovation,
offering services like Creator Insights, Influencer Marketing, Social Commerce, Social Listening,
and a Digital Service Center. The company, headquartered in Islamabad and with six offices
across four countries, is distinguished by its compliance and corporate governance, being the
first and only MarTech player in Pakistan to secure six ISO certifications.
