Islamabad, Jan 31, 2024] – Walee proudly announces a collaboration with
Tamasha for Pakistan Super League (PSL) Seasons 09 and 10. The strategic
alliance is all set to enhance the cricket viewing experience to a diverse
audience.
With a target of 30 million unique users and a projected 200 million-plus total
views, HBL PSL Season 09 promises an extraordinary spectacle.
Since its inception, Tamasha has always been at the forefront of showcasing
key sporting events be it ICC T20 World Cup 2022, FIFA World Cup 2022, Asia
Cup 2023 or ICC World Cup 2023. Tamasha remains the flag bearer of
bringing cricket, the most beloved sport of Pakistani audience, to their palms
at all times. Broadcasting HBL PSL-9 on Tamasha will be another step towards
the platform’s ambition to provide accessible entertainment to our audience.
“Our collaboration with Tamasha for PSL Season 09 signifies Walee’s
commitment to leveraging dynamic platforms, particularly crucial in
captivating the Gen Z and Alpha audiences. As the next generation becomes
increasingly immersed in digital experiences, choosing the right platform is
paramount. This alliance is a testament to our corporate foresight,
recognizing the importance of aligning with platforms that resonate with the
digital-savvy demographics. Together, we are not just redefining sports
entertainment; we are strategically shaping the future of corporate
engagement in the digital age.” – Ahsan Tahir, CEO, Walee
Tamasha has successfully tailored its offerings to meet the entertainment
needs of the local audience, providing an immersive experience that
resonates with their preferences. Tamasha hosts a 360 degree spectrum of
content ranging from Pakistani and international movies and shows, more
than 75+ Live TV channels and Originals.
“Jahan cricket, wahan Tamasha – Be it local leagues or international sporting
events, we always want our users to experience front-row action,” said Aamer
Ejaz, Chief Digital Officer at Jazz. “HBL PSL is bound to be a showcase of high-
octane cricket which aligns with our vision of providing our users with the best
sports content’.
This partnership introduces an innovative blend of long and short video
formats, revolutionizing the way cricket enthusiasts engage with the sport –
advertisers can expect unmatched transparency and broad outreach,
signifying a momentous shift in the sports entertainment sector.
