Karachi: EFU Life, a leading life insurance and family takaful operator, has partnered
with Dr. Essa’s Laboratory and Diagnostic Centre to drive new initiatives focused on
improving healthcare access and advancing health and wellness. This collaboration
builds on EFU Life's recent milestones, including the launch of its m Health app,
expansion into health insurance and the introduction of its well being brand ‘WIN’. By
combining their expertise, the two organisations aim to deliver accessible and affordable
healthcare solutions across diverse customer segments, from micro markets to high-
net-worth individuals.
This partnership reflects EFU Life's commitment to creating a healthier, happier
Pakistan by integrating health and wellness services with financial protection. Speaking
at the event, EFU Life CEO Mohammed Ali Ahmed highlighted the alignment with the
UN’s Sustainable Development Goals, emphasising the role of technology and virtual
healthcare in broadening healthcare access. Dr. Farhan Abdullah Essa, CEO of Essa
Labs, echoed these sentiments, noting that the collaboration will enhance reach and
affordability, enabling both organisations to make a significant impact on the lives of
Pakistanis. The signing ceremony took place at EFU Life’s head office, attended by
senior leadership from both organisations.
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