Islamabad, Pakistan – June 26, 2025: Transworld Home, a leading internet service provider, has joined forces with Zindigi, Pakistan’s fastest growing digital banking initiative of JS Bank, to introduce a cashback reward program for customers across Pakistan. This strategic partnership, aims to enhance user experience through innovation, promote the adoption of digital payments, and reward loyal customers with added value. The collaboration signifies a shared commitment from both organizations to bringing digital convenience and customer value to the forefront.
The MoU was formally signed by Atif Ishaque, Chief Business Officer at Zindigi, and Asif Inam, Deputy Chief Executive Officer & Chief Operating Officer at Transworld, in the presence of Noman Azhar, Co-Founder and Chief Officer at Zindigi; Saad Muzaffar Waraich, President of Transworld Home; and Malik Haris Anwar, Head of Business & Partnerships – Central Region. Senior representatives and dignitaries from both organizations also attended the signing ceremony.
Noman Azhar, Co-Founder and Chief Officer at Zindigi, highlighted the strategic vision behind the alliance: “At Zindigi, our mission is to create meaningful impact in the everyday lives of our customers. This partnership with Transworld is about enabling a more empowered, connected lifestyle. We are building a future that is smarter, more intuitive, and truly centered around the evolving needs of our people” Aasif Inam, Deputy CEO & COO at Transworld Home, echoed this sentiment, stating, "At Transworld Home, we are always looking for ways to enhance the customer experience. Our partnership with Zindigi reflects our commitment to providing not just world-class internet services but also rewarding the trust our customers place in us". As part of this collaboration, Zindigi will launch a targeted promotional campaign within its app, offering an exclusive Transworld Home promotion. This initiative will enable Zindigi customers to explore and subscribe to premium Transworld Home internet services with special benefits.
This partnership transcends a mere promotional offer; it creates an integrated lifestyle experience accessible through the Zindigi app. Users can seamlessly manage finances, access digital services, and enjoy uninterrupted internet connectivity with Transworld Home, all within one powerful platform.
Through this initiative, Transworld Home reinforces its dedication to delivering high-speed connectivity and a more rewarding digital lifestyle. Simultaneously, Zindigi continues to enhance everyday payments, driving the future of digital financial experiences in Pakistan.
