FIX Dessert Chocolatier’s “Can’t Get Knafeh of It” bar has officially claimed the global top spot in Deliveroo’s 2024 trending dishes. And yes, its limited availability makes it even more delicious. Only two batches drop online daily, selling out within minutes. This scarcity has transformed the treat into a collector’s item, with tourists flocking to Dubai for a taste. Even Sheikh Hamdan bin Mohammed Al Maktoum has shared his love for it on Instagram, cementing its status as Dubai’s latest obsession.
What Makes FIX Chocolate So Special?
FIX Dessert Chocolatier isn’t just offering dessert; it’s serving an experience. Created by British-Egyptian Dubai expat Sarah Hamouda, the chocolates are handcrafted masterpieces. It all began as a side hustle when FIX transformed from a mere pregnancy craving into a booming artisanal business globally known as the ‘Dubai Viral Chocolate.’ Soon, a TikTok video by influencer Maria Vehera in December 2023 turned the “Can’t Get Knafeh of It” bar into an internet sensation. Since then, this indulgent treat has been captivating palates and timelines alike.
The star of the lineup is the pistachio-and-kunafa creation, but FIX offers other standout flavors too:
Mind Your Own Buiscoff: Lotus cheesecake encased in white chocolate. Crunchy, creamy, and unapologetically indulgent.
Butter to Be Safe than Salty: Cinnamon filo pastry with vanilla custard, caramel, and peanut butter. Sweet, salty, and sensationally satisfying.
Cereously Chewsy: A bold mix of crunchy cereals and creamy chocolate for the ultimate snack fix. Perfect for when you can’t decide between breakfast and dessert.
Can’t Get Knafeh of It: The sweet embrace of pistachio cream and crispy kunafa in every bite. A love letter to Middle Eastern desserts.
Baklawa II The Future: A modern twist on a classic, with layers of filo, nuts, and honey-infused chocolate. Tradition meets innovation in one luscious bar.
Pick Up A Pretzel: Sweet and salty collide with pretzel pieces hugged by rich chocolate. A delightful crunch that keeps you reaching for more.
Beyond taste, FIX bars are visually stunning, with intricate edible paint designs. Each bar feels like a tiny work of art, making it almost too pretty to eat—almost.
A Bite Worth Totally Worth It
FIX’s exclusivity has created a frenzy. Available only on Deliveroo at 2 PM and 5 PM daily, these bars are Dubai’s equivalent of the Wonka golden ticket. And while the flavour is unforgettable, the anticipation of snagging one makes it even sweeter.
The chocolate’s rise to fame isn’t just about food—it’s about the emotions it evokes. FIX’s flavour combinations are crafted to create moments of joy and nostalgia, loved by tourists and locals alike into its allure.
Dubai, already a hotspot for luxury and innovation, has now added a chocolate bar to its list of must-try experiences. Whether you’re planning a trip or just dreaming of one, FIX Dessert Chocolatier is proof that sometimes, all it takes is a bite to capture the world’s attention.
